SEO Copywriting

SEO Copywriting is the art of writing website content which is optimised for search engines, but is also fresh, lively and interesting. It is a tricky balancing act that many website owners get wrong.

Over optimised content is content that is crammed with keywords and phrases at the expense of flow, context and meaning. It is easy to lose sight of the primary audience for your content - your customers. There is little point in increasing visitors to a web page if potential customers are turned off by unprofessional content and leave straight away, destined for one of your competitors.

SEO Copywriting, like traditional copywriting itself, is a specialised skill. Sembience will work closely with your company to help write new content, or tune existing text for search engines.

We can provide an advisory service, where we help your in-house copywriter to become more SEO aware, or our own, specialist SEO Copywriter can create or tune content on your behalf.